What is social media marketing?
Social Media Marketing refers to the promotion of business on social media platforms to generate leads, create brand awareness, and manage reputation & engagement. The most important is selling your services. Instagram is a social media site that was originally meant as a canvas. Where users can capture and share photos of sceneries, events easily between families and friends. Now, it is being used by business persons and vendors to showcase products. Also by customers who wish to purchase items without having to brave the crowds. Twitter was a site where you could tweet random thoughts and ideas in the form of micro-messages.
Therefore, you can use it as a quick way to post your website’s URL. Facebook, the foremost social media website today, allows you to reach friends and persons. You have not been in touch with for years. Now, people are using it to marketplace their products and services. As well provide a way to gather feedback from customers.
Benefits of Social media marketing
Social Media Marketing is an evolving trend that provides a variety of advantages for its users. Whether for individual or commercial purposes. In the past decade, we have seen the transformation of social media from a mere way for personal expression and strengthening individual relations. To what it is today: a cost-effective and far-reaching structure that acts as a conduit between businesses and customers.
Let’s aim to answer some questions one-by-one.
Social Media Marketing = Success and Profits?
The realistic answer, not necessarily. It is important to note that just like all of the previously utilized marketing methods. Using social media to endorse and sell products is not a reliable way to increase profits and ultimately spell success for the company. Like any of its precursors, it requires an understanding of your market. What are the demographics of your future market? Are your products meant for mankind who constantly accesses social media websites and the like? If yes, then social media marketing might be a good avenue for you. By promoting your products online, where more people can directly access information about your products. You have broadened the scope of your existing market. You are reducing the time needed to reach more people who will purchase and even just be aware of your product.
Are there any advantages that we can expect from this Social Media Marketing plan?
In this modern era when everyone knows the latest news updates or aware of the hottest fashion trends. Social media definitely offers a significant number of leads for businesses that utilize this marketing plan. Are you branding a new product? Post about it on Facebook. Launching a new custom web design? Tweet the link on Twitter. A few words and a simple click is all it takes to let the world know what you and your business can offer. What used to be done by printing brochures and calling potential clients piecemeal can now be done in a matter of seconds. The lead time is also reduced as well.
You do not have to wait for printing and distribution of marketing collaterals that much anymore. Post about your business while on the subway. Share your products while waiting for that long line at the cinema. Monitor comments, reviews, and feedbacks real-time, too. Before you had to ask customers to give reviews by asking them to write it on a form. Now all they have to do is fill up an online form embedded in your website.
What should be done to get all social media strategy benefits for business?
It’s Simple, always remember these three things: Quality, Consistency, and Connectivity.
Quality: One needs to publish quality content. Whether it is blog entries or Facebook posts that offer quality to its readers. Great quality content will not only attract more users to your product or service. Moreover, ensure that your usual audience remains with you. It is always better to have a few quality posts than a thousand ramblings. Because it shows your prospective clients that you value quality and might be a reflection of the quality of the products you offer.
Consistency: One has to be consistent about their business posts on social media. You also have to regularly post content on your media. This way, your audience traffic will not decline but will continue to build up. It also shows your customers that you are encouraged to provide them with endless information about you. By being consistent, you can also monitor what your customers are saying about you.
Connectivity: Since the key purpose of social media is to connect. The primary purpose of engaging in this method of marketing should also be to connect. Apart from aiming to promote your products. It would be much more effective if your goal is to build and strengthen relationships with consumers.
What would you get from social marketing?
Brand Recognition: Every opportunity you have to promote your content and increase your visibility is important. Your social media networks are channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more approachable for new customers. Makes you more familiar and recognizable for existing customers. For example, a frequent Facebook user could hear about your company for the first time only after stumbling upon it in a newsfeed. An otherwise passive customer might become better familiarize with your brand after seeing your presence on multiple networks.
Improved brand loyalty: According to a report published by an American University. Brands who engage regularly on social media channels enjoy higher loyalty from their customers. The report summarizes “Companies should take benefit of the social media gives them when it comes to linking with their audience”. A well social media marketing plan could prove instrumental in transforming consumers into being brand loyal.
More Opportunities to convert a prospective customer: Every post on a social media platform is an opportunity for you to convert your visitor into a customer. When you build a following, you’ll simultaneously have access to new, recent and old customers. You’ll be able to interact with all of them. Every post, image, video, or comment you share is a chance for someone to react. Every reaction could lead to a website visit, and eventually a conversion. Not every interaction results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low. The utter number of chances you have on social media is significant.
Higher conversion rates: Social marketing results in higher conversion rates in a few distinct ways. The most significant fact is its humanization element. The fact that brands become more humanized by interacting in social media channels. Social media is a platform where a company can act like people do. It is crucial because people like doing business with other people; not with companies. Studies have shown that social media marketing has a 100% higher lead-to-close rate than outbound marketing. A higher number of social media followers tend to improve trust and reliability in your brand. As such, simply building your audience in social media platform can increase conversion rates on your existing traffic.
Higher Brand Authority: Interacting with your customers frequently is a sign of good faith for other customers. When people go to praise about a product or service, they turn to social media. And when they post your brand, new audience members will want to follow you for updates. The more people talking about you on social media, the more valuable and authentic your brand will seem to new users. Not to mention, if you can interact with major influencers on Twitter or other social networks, your visibility and reach will skyrocket.
Increased Inbound Traffic: Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site. Every piece of content you promote on those profiles is another opportunity for a new visitor. The more quality content you promote on social media, the more inbound traffic you’ll generate. And more traffic means more leads and more conversions.
Decreased Marketing Costs: According to Survey by Hub spot, 84% of marketers found six hours of effort per week were enough to generate increased traffic. Six hours is not a big deal to invest in a channel as large as social media. If you can spend just one hour a day on developing your content and strategy. You could start seeing the results of your efforts. Even paid promotion through Facebook and Twitter is relatively cheap (depending on your objective). Start with less and you’ll never have to worry about going over budget—once you get a better result for what to expect. Increase your budget and increase your conversions respectively.
Better Search Engine Rankings: SEO is the best way to capture traffic from search engines, but the needs for success are always changing. It’s no longer enough to regularly update your blog. Ensure optimized title tags and Meta descriptions, and distribute links pointing back to your site. Some search engines included their rankings indicators by using social media presence as a significant factor. As strong brands always use social media and being active on social media could act as a “brand signal”. Search engines treat that your brand is genuine and reliable. It indicates if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
Unique Customer Experiences: Social media, at its prime, is a communication channel like email or phone calls. Each time communication you have on social media is an opportunity to publicly demonstrate your customer service level and strengthen your relationship with your customers. For example, if a person complains about your product on Twitter. You can immediately address the comment, apologize publicly, and take action to make it right. If a customer compliments your services, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
Better Customer Insights: Social media strategy also gives you an opportunity to get important information about what your customers are interested in. How they interact, via social listening. Take an example; you can monitor user comments to see what people think of your business directly. You can divide your content lists based on topic and see which types of content generate the most attention. Produce more of that type of content. You can monitor conversions based on different promotions posted on various social media channels. Eventually, you find a perfect combination to generate revenue.
There are huge benefits to running a long-term social media campaign. If you’re still considering about getting started think about these points:
Your competitors are already involved on social media. Which means your potential social traffic and leads are being missed out by you. Don’t let your competitors take all the benefits while you thinking about it. The sooner you start better result you get.
Social Media is all about building a relationship with people and spread awareness about your products and brand.