Effective SEO strategies for image optimization
In today’s world website is one of the most important part of the business. if you have a business you don’t have a website you are probably losing great opportunities for your business to grow more. but how to make a website for business, how to run that website these are the questions that will come to your mind after knowing that website will give your business more visibility and gain more credibility. As you know a website is very much important for business growth and visibility, SEO will help your website to get more quantity and quality of traffic that give your business more visibility.
WHAT IS SEO?
SEO is the process of increasing your website visibility in search engine result page (SERP) and help your website to gain more traffic. It is very tough for your website to be noticed in google search engine without SEO tactics. A fully SEO optimize SEO website tend to rank faster than a website which is not optimized. SEO basically divided into two parts i.e.; on page SEO and off page SEO.
On page SEO part of the website included head optimization and body optimization. In head optimization we optimize title, write Meta tags, description and keywords head optimization is done for the search engine bots. Body optimization included the optimization of content which user read. In body optimization, we sprinkle our keywords equally in the content to increase traffic.
OFF PAGE SEO is the technique through which you can improve your ranking in search engine result page (SERP). it is an activity where we promote our website through blog commenting, link building article submission, image submission and social bookmarking, and many other activities that will help your website to be noticed by Google and other users too.
Nowadays most people forget image optimization for SEO. Images are a great source of traffic for your website. If in Google image search results your image is ranked higher then it drives more traffic and prospective customers
WHAT IS IMAGE SEO AND WHY IT IS IMPORTANT?
Image optimization is an important SEO practice that can help search engines find and correctly index your image, producing listings of your images in search results relevant to your material. Most importantly Image SEO included SEO optimize file name, alt tag etc.
- IMAGE NAME
Name of image is very important for the file .default camera images that you upload has a name DCDD23415.jpg.so it is very important to write a proper name for your image because we want to index our keywords for images.
- CHOOSE THE ALT ATTRIBUTE SMARTLY IN IMAGE TAG
Alt attribute is “Alternative texts” to images. Alternative text tags are very important for any websites images. Alt tags tell search engine bots whether your website images are relevant to search queries or not. As search engines can’t read your image. It is important to fill these alt tags with appropriate keywords.
Always remember do not stuff your alt tag with keywords. As it will penalize your images.
- REDUCE THE LOADING TIME OF THE IMAGES
Search Engines uses page load time as a key indicator for their ranking algorithm.
If the images on your webpage load slowly, you can imagine a lot of prospective customers bouncing from your website and directed towards your competitor websites.
- IMAGE SITEMAPS
Sitemaps are always helpful for search engine bots easy crawling. With the help of image sitemap search engine, bots easily access the images that may not find through crawling.
To provide crawlers information about images on the website, the site owner must add details to the standard sitemap. This includes a type of image, title, geographic location, caption, and license.
What’s your experience with Image SEO?